Starting from March 2024, Google has updated its policy to enforce Advanced Consent Mode.
How does this affect your website?
If you use Google Analytics or Google Ads, data for EU visitors will no longer be available due to Google Analytics 4 (GA4), and Google Ads will cease collecting information about visitors from the European Union. Consequently, local user data can no longer be utilized for analytics or advertising purposes. For instance, audience lists will not receive new information, retargeting volume and quality will decrease, and any smart bidding in Google Ads will be impacted.
Additionally, Google will commence auditing consent banners in March. A breach may result in the risk of suspension from Google services. Suspending your use of Google services such as Google Analytics 4 (GA4) and Google Ads could significantly impact your website and business performance.
How can this be resolved?
You can easily address this issue by installing and configuring any of our Certified CMP Partner plugins (https://cmppartnerprogram.withgoogle.com/#partners).
If you’re unsure about what needs to be done, we’re here to assist you. For only 99€, we will make your WordPress site compliant with the new Consent Management rules.
Are there any other options?
Absolutely! All our customers who have chosen us to Support and Maintain their websites receive all necessary updates effortlessly and free of charge.